Best Free Keyword Research Tools

Keyword Research

If you are looking for best keyword research tools that are free and efficient to use then take a cool breathe! We’ll look at eight of my favorite keyword research tools, as well as some clever methods you may use to gain a wooden peg leg up on your competitors, in this article. Some are free, while others are not (but well worth the money).

WorldStream’s keyword tool

I couldn’t leave out WordStream’s own keyword tool, which can be used for both SEO and PPC keyword research. The WordStream keyword tool allows you to target certain niches (groups of related keywords), receive additional ideas, and organise them into ad groups based on a common theme for quick ad group launches. This keyword research tool offers 30 free searches before requiring you to pay up for their WordStream Advisor to use it further. Is there a secret bonus? On top of the 30 free searches you already conducted, you get a free 7-day trial!


If you want to sound like an idiot describing the pronunciation of this tool to your watercooler mates because you have several channels you want to do keyword research for, Soovle is the tool for you. Soovle searches numerous search engines for the most typed-in terms depending on the keyword root you provide. Amazon and eBay are also included.  It’s not only a terrific keyword research tool, but it’s also a great brainstormer because you can start putting in your ideas slowly and let it produce its own. I’d never have called a bounce house an inflatable castle before, but now I do.

Ubersuggest (free)

Ubersuggest is a keyword research tool on steroids. Ubersuggest takes any term you give it and generates an almost infinite list of alphabetized and numerical keyword variations. You can even go one step further and add “bounce house ab, ac, ad” to find other keywords that you may potentially bid on or employ for SEO.


Serpstat is an all-in-one SEO tool, and one of its features is keyword research. This tool has some unique features that might assist you in optimizing your website and getting ahead of your competitors. Serpstat is a page-oriented platform for in-depth competitive analysis, unlike related applications. For a single URL or entire domains, you can locate rivals and define missing keywords. You may also compare data from two time periods or monitor changes over time based on algorithm updates and other factors by viewing historical position data for a range of pages categorized by term, as well as see which pages have declined in rank and their rank distribution as a percentage. . You can also look at search questions and suggestions with Serpstat. Because this data is based on actual search queries, you can utilize it to generate new ideas for developing traffic-driving content that people are looking for. Serpstat employs a one-of-a-kind “tree-view” algorithm. It can be used to check your pages’ rankings, improve those that are just behind the first page, and increase traffic.

Advanced filtering options allow you to create your own own parameters and find exactly what you’re looking for using this tool. Serpstat is primarily designed for SEO, but it can also be used to investigate PPC keywords, and content marketers may find the search queries function useful, making it a strong, cost-effective all-rounder.

Search Term / Query report

Even if you won’t be able to enlarge your keyword net using search query report mining, you will be able to improve your Google Ads or Bing Ads account by plugging gaps. The main downside is that you won’t be able to precisely tailor every ad to the search query, and your landing page won’t be as targeted as it could be. Even dynamic keyword insertion (DKI) isn’t going to help, because who wants to click on an ad that just says “Bounce House”? Let’s just say it becomes tricky, and if that’s all you do, you’re a little lazy.

Based on the current keywords you’re bidding on, the search term/query report is a PPC report that shows you which search phrases have really activated your advertising. Because your advertisements are currently showing for those phrases, it won’t boost your reach, but it will help you enhance your quality scores and granularity.

Google keyword planner

The Google Keyword Planner is frequently referred to as the “Alpha and Omega” of keyword research software. To use it, you’ll need an AdWords account, but that doesn’t mean you’ll have to pay anything; it’s still free. The Google Keyword Planner will provide you with information such as average monthly searches, level of competition (high, medium, or low), average cost per click, and more. It doesn’t provide exact keyword ideas, but it does go one step further by suggesting more synonyms and variations than many other tools.

Competitor source code

This isn’t the most effective or efficient keyword research tool, but it does help you to see what meta keywords your competitors are employing to try to rank organically. Because I use Google Chrome as my browser, right-clicking on a website and selecting “View Page Source” is a breeze. Then all you have to do is look for the keywords and read what they have to offer. That concludes our discussion. There are two drawbacks to this method: It’s possible that your competitors aren’t using the right keywords. Because meta keyword data is no longer included in Google’s search algorithm, your competitors may not have them enabled.

Google Ads display Planner

The Display Planner tool in Google Ads isn’t just a keyword tool; it also has a lot of other features that could be useful to marketers of all stripe. Sometimes ago, the YouTube Keyword Tool was replaced by the Display Planner tool, which can be found in the Tools area of your Google Ads account. The Display Planner offers some wonderful capabilities for making the most of Display campaigns, including keyword-driven video ad campaigns on YouTube, albeit being a little more involved than entering a phrase into the YouTube Keyword Tool.

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